Cleaning
Behind the Deal
Brad Cassell · October 2026 · 5 min read
How one neglected pair of sports shoes turned into a business relationship that keeps on growing — on demonstrations, trust, price, referrals and letting the product speak for itself.
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Notes from the patch
Brad has been building gardens for more than a decade. This is where the working notes go — what survived the summer, what didn’t, and why.
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